Vena came in as a wellness and lifestyle beverage brand with a product worth believing in and a visual identity that hadn't caught up yet. As Senior Art Director and Creative Strategist, the work started where it always does — before the logo, before the campaign, before any of it. With a conversation about who Vena was talking to, what it actually stood for, and what it needed to look like to earn the shelf space and the scroll stop it deserved.

What followed was a full creative execution — brand identity system, campaign creative, and launch strategy built to carry Vena from first impression to loyal following. The visual language was designed to live everywhere: digital, social, packaging, and in-hand. Bold enough to stand out in a saturated wellness market. Refined enough to earn trust with a lifestyle-conscious consumer who doesn't settle for anything that doesn't feel right.

The Happy Tonix infused seltzer campaign brought it all to life — aspirational, social-first creative built to stop the scroll and make the product feel like a moment, not just a beverage. Every asset, every frame, every detail was art directed to make Vena feel like the brand it was always meant to be.